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WHAT THE
BLEEP? |
The boundary-breaking film What
the Bleep do we Know!? that made US$12 million
in the USA and created a cultural phenomenon with
study-groups, a best selling book and internet
forums galore, has come to Australia, and is now
playing at Luna Cinemas
Leederville.
What the Bleep do we
Know!?, a film that melds science and
spirituality, made $40.775 over the weekend on
just five screens making it number one in the
cinemas it played in.
Incredibly, What
the Bleep do we Know!? has been released on a
plan that breaks from traditional release
campaigns with very limited advertising, no
reviews and no publicity but rather backed by a
heavily targeted marketing campaign using the
internet and email networks that have created huge
positive word of mouth.
What the Bleep
do we Know!? had the highest screen average in
the entire country, with $8,155, beating other
week one heavyweights like The Interpreter
($7647), Amityville Horror ($7,032) and Hostage
($4,993).
In a joint statement, Troy Lum of
Hopscotch and Richard Sheffield of Polyphony,
co-distributors said: “It just shows that there
are audiences out there who want to see films that
inspire as well as entertain.
“We knew,
based on its huge box office in the US and the
numbers of inquiries we were receiving, that WHAT
THE BLEEP was a must-see film for many
Australians. This film breaks the traditional
mould of what people want to see on the big
screen. It is a terrific opening result for the
film and one that we hope to build on.”
Due to demand, WHAT THE BLEEP will expand
to Luna SX Fremantle from May 5 to coincide with
the arrival of the co-director Mark Vincente in
Australia.
Co-director, screenwriter and
cinematographer Mark Vincente will be at Luna
Cinemas on Wednesday May 4 for an exclusive
special Talking Pictures Q&A session following
the screening of his film at
6.30pm.
Tickets for this special screening
are on sale now for $14.00 an adult or $9.50
concession.
Perthfilms.com for all your
local Perth movie news.
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