Those rabid followers appear to be spreading the word about the hybrid pic, which features mystical, philosophical, theoretical, physics-related and documentary elements and stars Marlee Matlin, by buying multiple copies of the DVD and giving it to friends and family.

A Fox spokeswoman says 11% of the online consumer pre-orders for "Bleep" at Foxstore.com have been for multiple copies. That's far more than the 3% for "The Passion of the Christ," which was considered unusually high.

Fox has shipped 1 million copies of "Bleep" to retailers. So far, it is demonstrating the same staying power in stores that it had in theaters, where it took a year to inch its way to nearly $11 million.